Facebook reveals anonymous app login, new ad network at F8 conf.
Facebook's announcements at the F8 conference were primarily focused on improving user privacy and aiding developers.
Facebook CEO Mark Zuckerberg has
revealed that in the future FB users will be able to log in to third
party apps anonymously using their Facebook login. He also launched a
mobile ad network, branded the ‘Facebook Audience Network’, that will
help brands serve ads on third-party apps using user data collected by
Facebook. Both announcements were made at Facebook’s F8 conference which
took place after a two year gap in San Francisco, early today morning.
With respect to anonymous login,
Zuckerberg explained that many users did not feel comfortable sharing
their details with an app that allowed Facebook login, without trying
the app first. By selecting the “Log In Anonymously” option, users will
now be able to log in to apps and services and ascertain whether the app
is worth using and if it can be trusted with their details. If users
are afraid that logging into a certain app will result in their friends
being spammed with requests, then they can opt for the anonymous login.
Doing so will ensure that the app developers do not get to see your
identity or details and will only be able to do so once you choose to
sign in to the app in a regular manner. Zuckerberg revealed that the
anonymous login option was being tested out by a few developers (like
Flipboard) and that it would be opened up to other developers in the
future.
Another announcement that highlights Facebook’s attempts at improving
user privacy also dealt with app logins. The social network will now
allow users to see and control all data that an app requires when you’re
logging in. The new login screen will allow users to uncheck any part
of their data they don’t want the app to receive before actually logging
in. The granularity of this means that users can (as an example) choose
to let an app see their likes and email address but not their friends
list and birthday. Users will also get a newly designed app control
panel that gives them a better view of the apps they use and control
their permissions.
The Facebook Audience Network that was launched at F8 will allow brands
to advertise in third party apps and will let the app developers control
the look and feel of the ads being served in their mobile apps. In line
with other advertising programs run by Facebook, the ads from the new
Audience Network will be targeted based on user info gleaned from
Facebook’s database. By doing this, Facebook will compete against other
mobile ad networks such as AdMob, mMedia and Adfonic and also attempt to
improve its ad mobile revenue that already accounts for 59% of the
company’s total revenues.
Apart from these three big
announcements, Zuckerberg also revealed that the company will now pledge
to fix all major bugs within 48 hours and will ensure that all APIs and
platforms will be supported and stable for two years even if the
company changes them, something that will come as good news to
developers.
There’s no word yet on the specific
timeframes when we’ll be able to see the above changes. Hopefully, at
least the features that make an attempt to improve user privacy will
make their way to our Facebook accounts soon.
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